Partner resources

The partner kit: what you get to sell with.

The kit is being written with the founding cohort, not handed down from a shelf. So this page keeps the two halves apart: what is finished and usable in front of a client today, and what arrives when your application is accepted. Every item below is labelled with which one it is.

There is no gated library here and no email wall. The margin calculator and private account economics worksheet run in your browser and need no account, and the approved-claims table is already published in full on the Agency Desk page. Other items in the kit list are drafts in progress and are marked as such.

500+ active client accounts and 4,000+ orders fulfilled daily are RyanFulfil's own current operating figures.

Available now

What you can put in front of a client today

These are live pages on ryanfulfil.com, written for sellers rather than for partners. That is what makes them useful: you can send the link as it is, or read it before a call and use the detail yourself. Nothing here is behind a form.

Client fulfilment brief and proposal outline

Work through the product, markets, platform, quality scope, packaging, delivery language, responsibilities and commercial basis with a client. The answers stay in the browser and can be turned into an editable proposal outline, printed or saved as a PDF.

Referral commission statement checker

Recalculate one seller's periodic commission, compare it with the issued statement and keep calculation, statement, sent payment and confirmed receipt as separate statuses. It runs only in the browser and exports a local CSV, printout or PDF.

Account economics worksheet

Turn one invoice and shipping period into support-adjusted contribution, contribution per order and service load. Every cost must be entered explicitly, missing evidence stays visible, and the browser-only record can be copied, printed or downloaded as CSV.

What a customer-ready order actually costs

A visual breakdown of how a quote is built: product, packed size, destination, route, branding, compliance and volume. Use it in a first call to stop the client comparing your number against an AliExpress listing price, which is the argument that kills most fulfilment proposals.

Express and Standard shipping times by country

Working-day estimates from Guangzhou to 147 destinations, searchable by country. Use it to write a delivery promise the client can publish. They are route-specific estimates, not guarantees, and the page says so in its own words so you do not have to.

Platform integrations and order workflows

Which platforms pull orders in and push tracking back automatically, and which do not. Shopify and WooCommerce are fully two-way. On TikTok Shop, eBay and Etsy, tracking numbers are sent to the seller to update manually. Check this before you scope a client's platform, not after.

Order Issue Centre

What to send and what happens next when a parcel is delayed, awaiting pickup, returned, damaged, incorrect, incomplete or marked delivered but not received. This answers the question that decides the deal: what happens when it goes wrong.

What a tracking status actually means

Every tracking event on a China-origin parcel, explained in plain terms. Hand it to whoever answers the client's inbox, so a parcel sitting on "label created" stops generating refund requests on day three.

Fulfilment from China to Europe

Transit by country, IOSS for EU orders under €150, the per-HS-code customs charge, GPSR and the Shopify order flow. Read it before you quote any client selling into the EU, because the customs answer changes the landed cost the client sees.

Six client situations, problem to outcome

Anonymised cases with the operating figures behind them and the parts that went wrong left in. Use them as evidence in a pitch instead of adjectives. A client who has been burned by an agent before responds to the failures more than the wins.

The seller FAQ

Straight answers on sourcing, shipping, customs, branding, samples, payments and getting started. Send it when a client wants to interrogate the operation before agreeing to a call.

Guide: how to read a landed-price quote

What a quote must state before it can be compared at all: item, unit basis, inclusions, destination and lead time. Read it before you present a quote you did not build yourself, so you can answer the follow-up questions without coming back to us.

Guide: writing a product sourcing brief

Turns "my client wants this product" into something a factory can price: exact variant, quantity, destination, packaging, and the substitution you would accept. Fill it in with the client, then send it to us. It is the closest thing to the kit's product brief form that exists today.

Working tool

The agency margin calculator

The question it answers is the one that decides whether a client is worth taking on: what do you actually make on a store shipping, say, 300 orders a month, once the commission you name is sitting inside the price that client pays? Put in the monthly orders, the net cost quoted for the product and route, and the rate you want.

RyanFulfil quotes a net fulfilment cost for the product, route and assumptions. You add the commission you want, and the quote the client receives carries it. This works out what that decision is worth per order and per month, and shows the arithmetic so you can check it or argue with it.

Your numbers

Nothing you type here is sent anywhere. It stays in this browser tab. Use one currency for every field; this page does not convert between currencies.

Orders a month across the client's store, or across all their stores if you run several.
Product plus shipping for that product and route, as quoted to you. Until you hold a real quote, anything you type here is a guess and so is the answer.
Guidance is around 2%, which is what keeps a client's landed cost competitive against buying direct from AliExpress. Set it higher if you are confident the client will stay. The client carries the higher figure, so you are trading margin against price competitiveness.
Your own fee for managing the account. It is between you and your client and does not pass through RyanFulfil.
Onboarding, store connection, product briefs, the first test orders. Charged once, in the first month only.

What it comes to

Client's price per order
Your margin per order
Monthly commission revenue
Monthly total, with retainer
First month, with setup fee

The arithmetic

Every figure above, with its working. Recalculates as you type.
Line Working Result
Client's price per order Net cost + (net cost × commission)
Your margin per order Client's price − net cost
Monthly commission revenue Margin per order × monthly orders
Monthly total, with retainer Commission revenue + retainer
First month, with setup fee Monthly total + setup fee

Read this before you quote anyone from it

This is arithmetic on numbers you typed. It is not a RyanFulfil quote and it is not a forecast. A real net cost comes from a real product, a real destination and a stated set of assumptions, and it moves when any of those move.

The output is gross spread, not profit. It excludes everything on your side: your time, account management, payment and transfer fees, refunds or goodwill you absorb, and any tax you owe on the revenue. Subtract those before you decide whether the account is worth running.

One thing the arithmetic cannot show you is who owns what. On Refer, RyanFulfil contracts with the seller, invoices the seller, supports the seller and sets the seller's price. You name your commission and it is disclosed inside the quote RyanFulfil issues, which is why the disclosure rule exists at all: the price it sits inside is not yours. The spread above is a fee on a client RyanFulfil holds.

On Co-Manage the agency contracts with and invoices its client, takes first-line support and sets its own price; RyanFulfil invoices the agency and may be named as the China operations partner. On White Label the agency contracts with, invoices, supports and prices its client under its own brand; RyanFulfil invoices the agency and works behind it, subject to a passed visibility audit. Strategic arrangements are custom on all four and are settled in writing before anything runs. Whichever path you are on, the claims you make to your own client are yours to stand behind.

Three worked examples: commission, agency spread and seller contribution

These are deliberately round-number illustrations, not RyanFulfil quotes, benchmarks, forecasts or client results. Use one currency throughout and replace every input with the actual figure for the product, route and account.

Referral commission

$10,000 eligible fulfilment value × 2% = $200

Gross monthly commission before refunds or later reversals. Taxes, duties and pass-through surcharges are outside the eligible base.

Agency gross spread

500 orders × ($8.50 client price − $8.00 net cost) = $250

Gross spread before account-management time, payment fees, goodwill, refunds and tax. It is not profit.

Seller contribution

$35 sale − $12 landed fulfilment − $2 platform fees − $10 CAC − $1.50 returns allowance = $9.50

The seller owns the selling price, advertising cost, platform fees and returns assumption. RyanFulfil supplies the quoted fulfilment input.

Account profitability: use support-adjusted contribution

Invoiced revenue − product cost − actual shipping − transaction/FX fees − refunds, reships, defects and losses − referral commission − support labour − allocated overhead.

Build it from mapped order and invoice records in one currency: order ID, client/store ID, invoice value, product cost, route and actual shipping cost, fees, exceptions, commission, support time and overhead. A payer name is not a reliable store identifier, and cash received minus cash paid is a cash residual, not profit.

Show missing fields beside the result. Do not rank, reprice or exit an account from incomplete data, and never present an old workbook margin as a current result.

Run the private account economics worksheet to apply this method to one period without uploading the figures.

Contribution and service load lead to different account decisions

Use matured, support-adjusted contribution and a consistent service-work measure for the same period.
Account positionPractical response
High contribution, low service loadProtect the account and expand carefully without weakening the operating standard.
High contribution, high service loadManage it as a strategic account and remove recurring work before adding volume.
Low contribution, low service loadStandardise or automate the scope before adding complexity.
Low contribution, high service loadReprice, narrow the scope, correct the process or reconsider the fit.

The client segment changes which economics matter

Practical segment examples. A store can move between them as its evidence changes.
SegmentDecision to makeNumbers to track
Product testerCan one controlled order support the product claim, route and customer promise?Sample and unit cost, packed weight, landed cost, test-order outcome and first defect evidence.
Scaling sellerCan the operation absorb repeat demand without a stock, cash-flow or after-sales failure?Paid orders, SKU mix, replenishment time, stock cover, route cost, refunds and recurring defect patterns.
Referral partnerIs the introduction accepted, and what eligible activity accrued?Accepted seller, paid and shipped fulfilment value, commission rate, reversals and payout period.
Co-Manage or White Label agencyIs the client account worth operating after the backend cost and agency workload?Net fulfilment cost, client price, management time, payment fees, support burden, refunds and tax.

Do not combine unlike numbers. Referral commission is a fee on a RyanFulfil-held client; agency gross spread belongs to an agency-held client; seller contribution belongs to the store. None of the three is a promise of profit.

Arrives when you are accepted

The partner kit inventory

Items marked ready are linked, including the margin calculator higher up this page and the approved-claims table on the Agency Desk page. Items marked in build are drafts in progress, which is why they are not linked. They are being drafted with the founding cohort, marked up in real client work, and released when they have survived that. Each item says what the document is for. The badge says where it actually is.

This list, with its badges, is the authoritative statement of what the kit contains. Where another page on this site refers to something as part of the partner kit, this is what it means; if a piece is not listed here, it does not exist yet.

How to add fulfilment to an ecommerce agency

The positioning document. Which of your existing clients this fits, what you are actually selling when you sell it, and how to attach a China operation to an agency without becoming a warehouse operator.

In build with the pilot

Refer, Co-Manage, White Label and Strategic compared

All four paths side by side on who contracts, who invoices, who supports and who sets the price. The paths are already set out on the Agency Desk page; this is the version you can hand to a client's finance lead.

In build with the pilot

Client discovery checklist

The ready browser-only worksheet asks about platform, destination markets, order volume, product category, branding expectations and who answers the end customer. The answers map directly onto the information needed to price and scope the work.

Ready now

Product sourcing brief template

Turns a client's product idea into something a factory can quote: exact variant, quantity, destination, packaging, and the substitution you would accept. The public guide How to write a product sourcing brief covers the same ground today.

In build with the pilot

Fulfilment quotation checklist

What a quote must state before you put your name on it: unit basis, inclusions, destination, route, lead time, and the assumptions that would change the number. The public guide How to read a landed-price quote covers the reading side today.

In build with the pilot

Delivery-promise worksheet

How to turn a route estimate into a shipping page the client can publish, with the gap between dispatch and delivery written down rather than assumed. Delivery windows are route-specific estimates and are not guarantees; the worksheet exists so that line survives the handover to the client's copywriter.

In build with the pilot

Client onboarding checklist

Store access, the start order, address-format checks, the first test order, and who tells the client's customers what. In sequence, with the owner named at each step.

In build with the pilot

Multi-store operations checklist

Running several storefronts through one workflow without invoices, stock and open issues blurring between clients. Written from how multi-store accounts are actually kept separate today.

In build with the pilot

Claims evidence checklist

What to collect from the end customer, and in what form, before a claim is worth filing. The public guide What evidence to send for a product or delivery claim covers the same ground today.

In build with the pilot

Chinese New Year and peak-season planner

The calendar behind the decisions: when to cut off, when to pre-stock, and what to tell clients about factory closure before they book the ad spend. The public guide Planning for factory holidays and sudden demand is the current version of that thinking.

In build with the pilot

Agency margin calculator

The tool higher up this page. It runs in your browser, needs no account, and does not send your numbers anywhere. It is a finished kit item, which is why it is sitting in public rather than behind an acceptance.

Ready now

Migration checklist

Moving a client off their current agent without a stock-out: reconcile what is held, run test orders, keep an overlap, and define ownership before anyone relies on the new flow. The public guide How to switch fulfilment agents without stocking out covers it today.

In build with the pilot

The approved-claims table

What a partner may say about RyanFulfil-operated fulfilment and what it may not, claim type by claim type, with the safe wording set beside the wording that breaches the agreement. It is finished and it is public: it lives in the approved-claims list on the Agency Desk page, which is the copy to work from, and it is issued with the kit so whoever writes your client copy can keep it open.

Ready now

Service one-pager for the client

One page describing the fulfilment service in a client's language rather than ours: what is sourced, checked, packed, shipped and investigated, and what is not. Item 01 positions the service to you; this is the sheet you leave behind with a client. The public pages How It Works and Services cover the same ground today.

In build with the pilot

Client proposal outline

The client brief builds an editable outline covering what the client is buying, the scope line, quote basis, delivery language, exceptions, responsibilities and commercial terms. It remains a skeleton to verify and edit, not a template to send unreviewed.

Ready now

Objection handling for client questions

The questions clients actually ask — why not buy direct, why this costs more than a listing price, what happens if it arrives late, who they chase when it does — answered in wording that stays inside the approved claims. The seller FAQ and the Order Issue Centre answer most of them in writing today; this is the version you can say out loud on a call.

In build with the pilot

Referral commission statement checker

The browser-only worksheet checks the arithmetic for one referred seller and period, compares it with an issued net figure and exports a local reconciliation record. It does not turn a calculation into proof that a statement was issued or a payment arrived.

Ready now

Account economics worksheet

The browser-only worksheet calculates support-adjusted contribution, service load and evidence completeness for one account period. It uses the operator's own thresholds and exports a local working record; it is not a benchmark, forecast or source record.

Ready now

If you want to know where a document stands

Founding partners get each document as it is built, in whatever state it is in, and are asked to mark it up. That is what the cohort is for. Before that, anyone can ask which pieces are ready: message the operations desk on WhatsApp, name the document, and we will tell you where it stands and point you at the public guide that covers the same ground today.

Certification

The certification we are building with the founding cohort

Nothing is certified today. There is no course to enrol in, no certificate being issued and no partner who has passed anything. During the pilot this is a structured onboarding review rather than a course, and the founding cohort is what turns it into something worth certifying. Below is the ground that review covers and that the certification is being written against, published while it is still being built rather than after.

  • Scope and control What RyanFulfil does and does not do. Store access and control of the start order.
  • Sourcing and product Product references and exact variants. Samples and acceptance criteria. What QC covers and what it does not. Repeated defects and root cause.
  • Quoting and cost Quotation assumptions and chargeable weight. Test orders versus pre-stock. Packaging, logo and MOQ decisions.
  • Delivery and timing How delivery estimates are set, and where the carrier handoff happens. Peak season and Chinese New Year.
  • Claims and coverage What evidence a claim needs, what is covered, and what is not.
  • Compliance and conduct Restricted products and IP. Client data and confidentiality. Which marketing claims a partner is approved to make.
  • Continuity Offboarding, and what happens to a live client if the relationship ends on either side.

What is still being decided

The intention is that the onboarding review is eventually joined by one worked client case, using a real product brief and a real route rather than a made-up one, before an agency runs a client under its own brand. Whether that is the right bar, and whether it sits at the right height, is one of the things the founding cohort is there to decide. It is not something anyone can sit today.

Running a client under your own brand is a tested operating configuration, not a switch that gets flipped. Branded quotes and reports, partner-owned client communication, neutral or partner-branded packing slips, a confidential partner operations channel and consolidated agency billing can be configured for you. Store app or collaborator access, bank beneficiary and legal entity, carrier tracking and shipment origin, customs and export documents, return addresses and legally required disclosures may still be visible to your client or their customer. The visibility split on the Agency Desk page sets out both sides in full, and an audit against your own setup is what turns them into a specific answer for a specific client.

Certification is not something you can buy. There is no joining fee, no monthly programme fee and no minimum order commitment published at launch, so status has nothing to attach itself to except the work.

Questions

Common questions

The two that come up before a partner has anything to sell with.

Pricing and the kit

How much should an agency charge for fulfilment?

Three models are in use, and which one fits is a question about the client rather than about the agency.

  • A monthly retainer. A fixed fee for managing the account. It suits clients whose volume is low or uneven, and work that does not scale with order count: product briefs, supplier decisions, delivery copy, chasing an issue to a conclusion. It also pays you in the quiet months, which is when a fulfilment account is most likely to be dropped.
  • A per-order commission. A percentage on top of the net fulfilment cost, carried inside the unit price the client pays. It suits clients who ship real volume, and it earns nothing in a month they do not. Guidance is around 2%, because the client's landed cost has to stand up against buying the same product direct. Set it higher and the client carries it.
  • A hybrid. A smaller retainer plus a smaller commission. It covers the management floor without pricing the client out as their volume grows.

Which of the three is yours to set depends on the path. On Co-Manage and White Label your agency contracts with, invoices, supports and prices its own client, so all of it is yours. On Refer, RyanFulfil contracts with the seller, invoices the seller, supports the seller and sets the seller's price, and what you name is the commission disclosed inside that seller's quote. Rather than work from an industry average, put your own figures into the margin calculator above and read the arithmetic.

What is in the RyanFulfil partner kit?

The agency margin calculator is on this page, runs in your browser and needs no account. The approved-claims table is published in full in the approved-claims list on the Agency Desk page.

The client discovery checklist and proposal outline, referral statement checker and account economics worksheet are also ready as browser-only resources. Remaining resources are marked in build and stay unlinked until they are reviewed for real client work.

Separately from the kit, the public operating guides linked at the top of this page are usable in front of a client today. Nothing here sits behind a form, email wall or partner login.

The kit is being written with the first partners.

If you have live ecommerce clients and you want these templates to fit the way you already work rather than the way a document assumes you do, apply. It takes a few minutes, and the fit assessment is a conversation about your clients, not a sales call.

Founding-pilot terms are confirmed after a fit assessment, not before it. There is no joining fee, no monthly programme fee and no minimum order commitment published at launch. On Refer, RyanFulfil contracts with the seller, invoices the seller, supports the seller and sets the seller's price, and the partner names its commission, which is disclosed inside the quote RyanFulfil issues. On White Label the agency contracts with, invoices, supports and prices its client under its own brand, and RyanFulfil invoices the agency and works behind it, subject to a passed visibility audit.