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Tuesday: Write the Rule Before You Charge Under It

5 min read
Write the rule, then charge under it. A charge that appears before its rule is written reads as a dispute, not a policy.

From the operations desk

The situation

Tuesday was a heavy weekday with quotes and invoices doing most of the talking. New sellers across France, Germany, Poland and Belgium were reading their first landed prices line by line, repeat accounts were reconciling invoices that had moved after payment, and several after-sales groups argued who pays for a replacement into the evening. A weather-hit supplier stopped dispatching, and prospects asked about products that were never going to be shippable. The thread through all of it: a charge, a promise or a verdict arrived before the rule behind it had been written down.

A charge is not a policy until it is written first

A European seller of a printed product family found a per-parcel reship fee on the invoice before anyone had said the free-replacement rule had changed. The rule itself is sound and matches what the FAQ already publishes: a packing error is reshipped free, a factory defect is claimed back from the factory and reshipped or refunded. What went wrong is that it surfaced mid-dispute, alongside a small per-HS-code line introduced weeks earlier that nobody had announced. The seller offers its own customers a warranty far longer than any factory window and had no way to map that promise onto a window it had never been given.

In another group a run of damaged-kit reports came in overnight. Replacements were created with fresh tracking before the seller had agreed to pay for them; one the seller then declined had already left and could not be recalled. A paid invoice was re-billed for an express difference with an explanation too vague to act on; the fuller reason, that two destinations had never been quoted, came only after the seller objected. Across a run of new-seller quotes the per-HS-code EU line appeared without a sentence explaining it. One quote carried an "MOQ 2" that the prospect read as "a customer cannot buy one"; another had a single row and a pair row explained only the next morning. None of these are the wrong charge. They are the right charge without its legend, and an invoice that moves after payment without one erodes trust in how billing and prepaid balances work.

The practice is three lines long. Define every line item once, in the quote that introduces it. Announce a rule change in writing before the first invoice that applies it, not in the reply to the complaint. And for any charged reship: quote the fee, get the yes, then create the shipment. Who pays for a replacement, by cause and by timing, is set out in the after-sales window guide.

The supplier's promise stays the supplier's

A supplier whose site had flooded after days of heavy rain told the desk it had found another courier and would dispatch finished orders that day. The desk relayed it as good news. Nothing moved, and the next day the supplier admitted as much. The seller asked what to tell customers, whether every order was affected and whether another factory could step in, and got the cause but not the scope, so each answer invited another.

Two smaller versions of the same slip: a templated return notice for a parcel whose tracking showed it delivered the day before, which the seller caught, and a tracking number posted for an item bought that morning, replaced by a second number when the parcel finally moved. Each described an event that had not yet happened.

Relay a supplier promise as the supplier's until the physical event exists — a pickup scan, a handover, a delivery. On a supplier stoppage, send one structured notice rather than a stream of per-order answers: the cause, the orders affected, what we are doing, and the time of the next checkpoint. That notice is the same shape described in planning for factory holidays and sudden demand.

Screen eligibility from the listing, not from the factory

Two prospects, in separate groups, asked for the same branded automotive accessory family. In both cases the car maker's logo was visible in the listing title at intake, and in both the no arrived only after hours of factory checks, by which point one prospect had left the group and the other had stopped replying.

A seasonal small-appliance line was quoted on the standard lane within hours; days later, after purchase, the supplier disclosed a component that forced a dearer special channel, leaving the seller to choose between a higher unit cost and refunding an order already promised. The reverse error happened too: an own-brand footwear company asking for logistics only was advised to ship logo-free goods before anyone had asked whether it owned the mark.

Eligibility is a first-hour question, and most of the answer is already in the listing: a logo in the title, a battery, a liquid, a refrigerant, a restricted category. Ask the supplier the component question before quoting any appliance, ask a brand whether it owns its mark before suggesting it remove it, and give the no within the hour rather than after a day of checks. Saying no early is part of the service, and it costs everyone less than a late one.

Write the rule before using the fee

Sellers: ask for the rule behind every line on a quote or invoice you could not explain to your own customer, and do not accept a charged replacement you have not seen priced. Ops teams: write the rule, share it, then charge under it; relay promises as promises until the scan exists; and screen the listing for eligibility before the factory ever hears the question.