Agency Desk · Partner programmes

Four paths, four service-label levels: pick the relationship, not just the price.

The flagship page gives you the summary of Refer, Co-Manage, White Label and Strategic. This page is the full comparison: the service-label levels the summary leaves out, the responsibility matrix in detail, and exactly who contracts, invoices, supports and prices on each path.

Nothing here changes the boundary set on the flagship. RyanFulfil is your operations layer. You keep sales, strategy and the client relationship; we do not build stores, run advertisements or act as your client’s customer-service department.

Read the flagship summary first Apply and we will recommend a path
  • 500+ active client accounts
  • 4,000+ orders fulfilled daily

Those are RyanFulfil’s own current operating figures across the whole business, cited as a pair. They are not figures for this programme, which is new.

Start here

One question decides your path: who holds the contract with the client?

Everything else on this page follows from that single fact. If RyanFulfil holds the contract with the seller and invoices the seller, the path is Refer, whatever anyone calls it. If your agency holds the contract with the client and invoices the client, the path is Co-Manage or White Label, and the difference between those two is only how visible we are. Strategic is for platforms and high-volume partners whose commercials are built around an integration rather than picked from a list.

The flagship paths section sets this out at a glance. Below it is worked all the way through — the qualifying gate for each path, a service-label ladder the summary does not carry, and a matrix that names the owner of every responsibility that shifts.

Choose the relationship first. The price model is a second decision, and it is on the pricing page.

The four commercial paths

What each path requires of you, and what changes when you pick it

The flagship compares the paths on who does what. Here each card leads with the part that summary omits: the gate you have to pass to qualify, and the operational reality once you are on it. The exact contract, invoicing, support and pricing position for all four is in the responsibility matrix further down.

Path 1 · Level 0

Refer

You introduce. We take over.

The entry path, and the one for partners with no client of their own yet. You send us a seller; we qualify that the introduction is new, then we contract, invoice, support and price that seller directly. You name the commission you want and it is added into the quote we issue — and disclosed in it, because the seller is our client, not yours.

  • Gate A new seller introduction we can confirm
  • You own The introduction; your named commission
  • We own Contract, invoice, support, price
  • Commission Disclosed inside our quote to the seller
See the referral programme
Path 2 · Levels 1–2

Co-Manage

You lead. We join as the China operations team.

The default for the founding pilot, because it is the path we can support honestly today. Your agency holds the client contract and sets the price; we quote our net cost and bill you. Whether we are named as your China operations partner (Level 1) or kept off the front of the relationship (Level 2) is your choice, made on a structured onboarding review rather than a visibility audit.

  • Gate Onboarding review; approved-claims undertaking
  • You own Contract, client price, first-line support
  • We own The China-side execution you scope
  • Named Your choice — Level 1 or Level 2
Apply for co-managed access
Path 3 · Level 3

White Label

Your brand at the front. Our operations behind it.

The full partner-fronted configuration. You contract, invoice, support and price the client entirely, and we work through your partner desk with branded outputs. It is a tested operating configuration, not a logo switch: availability depends on a passed visibility audit for your specific integration, routes and documents, because some touchpoints cannot be hidden and we show you which before you sell it.

  • Gate A passed visibility audit
  • You own Contract, invoice, support, price — all of it
  • We own The China-side execution, behind your desk
  • Named Only where a touchpoint requires it
Request a white-label assessment

Strategic and API

For platforms, communities, regional 3PLs, freight forwarders and high-volume partners that need custom integration, data exchange or dedicated capacity. There is no fixed level and no menu commission — the model is built around the integration. A partner API is a conversation under this path, not a shipped product we can point you at today. See the strategic partner path →

The part the summary leaves out

The four service-label levels

“White label” is not one setting; it is the top of a ladder. Visibility moves in discrete steps, and each step asks something more of the setup. Naming the levels keeps the promise you make to a client matched to the level you have actually been placed on — and stops you selling Level 3 before you have passed the gate for it.

Level 0 — Referral

RyanFulfil is the named provider to the seller. There is no branding work and nothing to configure: the seller receives a RyanFulfil quote with your commission disclosed inside it. This is the Refer path.

Requires: a new-seller introduction we can confirm. No onboarding build, no audit.

Level 1 — Co-branded

Your agency is the client-facing lead, and RyanFulfil is named openly as your China operations partner. Useful when naming a real operations team adds credibility rather than costing you the relationship. A Co-Manage configuration.

Requires: you hold the client contract; an onboarding review; the approved-claims undertaking on the application form.

Level 2 — Partner-fronted

Your brand is on the quotes, reports and every client conversation, and our operations channel is with you, not your client. We are not named in the relationship — but this level is not audited, so we do not yet claim which technical touchpoints stay neutral. The honest description is co-managed operations sold under your brand. Also a Co-Manage configuration.

Requires: Level 1’s gate, plus neutral packing (already the default) and, to keep our beneficiary out of client records, prepaid billing.

Level 3 — Full operational white-label

Your brand across the whole configurable surface, RyanFulfil operating behind the desk. This is the only level that carries a written statement of which touchpoints are configured to your brand and which still show a carrier, a bank or a customs authority — because it is the only level that has been audited. This is the White Label path.

Requires: a passed visibility audit against your actual integration, routes and documents, and branded output templates.

The rule that keeps the ladder honest

You may describe your service at the level you have actually been placed on, and not a level above it. A partner on Level 2 does not describe the arrangement as Level 3 — a client-specific portal, communications and billing configured after a passed visibility audit. And no level licenses “fulfilment is entirely invisible”: even at Level 3, a carrier, a customs authority or a bank can still show, which is why that claim is barred on the approved-claims list before an audit and after one. Selling above your level is the fastest way an arrangement ends badly, and it is a breach of the approved-claims list.

Who owns what, per path

The responsibility matrix

The exact position on every responsibility that changes with the path. Read the first row first: whoever holds the client contract owns the relationship, and most of the rest of the column follows from it. This is the detail behind the flagship’s summary table, with the commission, disclosure and claims rows the summary does not carry.

How each responsibility is assigned across the four paths. “Client” means the end business you serve; “seller” is the referred business on the Refer path. Founding-pilot terms are confirmed after a fit assessment.
Responsibility Refer Co-Manage White Label Strategic / API
Holds the client contractRyanFulfilYour agencyYour agencyPartner or platform
Invoices the client / sellerRyanFulfil bills the sellerYou bill the client; we bill youYou bill the client; we bill youCustom
Provides first-line client supportRyanFulfilYour agencyYour agencyCustom
Handles the end customerSellerYour agency’s clientYour agency’s clientCustom
Sets the client priceRyanFulfil, incl. your commissionYour agencyYour agency, entirelyPartner
Names the commissionYou doYou set your own feeYou set your own priceNegotiated
Where the commission is disclosedInside our quote to the sellerNot applicable — your price is yoursNot applicable — your price is yoursPer agreement
Runs the China-side executionRyanFulfilRyanFulfilRyanFulfilRyanFulfil
Carries the marketing claims to the clientRyanFulfilYour agencyYour agencyPartner
Is RyanFulfil namedYes, to the sellerYour choice (Level 1 or 2)Only where a touchpoint requires itConfigurable
Service-label levelLevel 0Level 1–2Level 3Custom
What gates itA confirmed new introductionOnboarding reviewOnboarding review + passed visibility auditScoped integration review

One row does most of the work

If you are ever unsure which path an arrangement really is, look only at the first two rows. Whoever holds the contract and sends the invoice owns the client. On Refer that is us, and we say so plainly to the seller rather than letting a commission look like a hidden margin on a client we own. On Co-Manage and White Label it is you, and the clients you register are recorded as protected under the non-solicitation controls.

The constants

What each side owns no matter which path you pick

The matrix above shows what shifts. Just as important is what does not. Some responsibilities sit with the same owner on every path, and knowing which they are stops a partner negotiating for something that was never on the table.

You always own

On every path where you hold the client, and on Refer for the seller you introduced.

  • Finding and winning the client in the first place
  • The store, the offer, the advertising and the growth strategy
  • The marketing claims you make — your audience reads them as ours
  • Approving products, samples, packaging and stock commitments
  • Your own tax and legal obligations to your client

RyanFulfil always owns

The China-side execution, on every path, within the scope you agree.

  • Supplier search, comparison and checks
  • Net product-plus-shipping quotation with its assumptions
  • Quality control under the defined inspection scope
  • Picking, packing, dispatch and returning tracking to the store
  • Fulfilment-issue investigation and covered claims, with the evidence

Always decided together

  • Product acceptance criteria
  • Sample approval
  • Shipping route and promise language
  • Packaging MOQ and artwork
  • Forecast and surge capacity
  • Client migration and offboarding

Always outside the standard service, on every path

Building your client’s store. Running advertisements. Acting as your client’s full end-customer service department. Guaranteeing product-market fit, profit, sales or a fixed delivery date. Legal or tax advice. Counterfeit, infringing or prohibited goods, which we decline regardless of volume or path. None of these move onto our side of the line by choosing a different programme — the boundary is the same at Level 0 and Level 3.

How you get paid, per path

You name your own commission. Where it is disclosed depends on the path.

The commercial model is the same idea everywhere: we quote our net fulfilment cost for the product, route and assumptions, and you decide what sits on top. What changes between the paths is whose paper the price is on, and therefore whether the commission is disclosed. The full pricing detail and the margin calculator are on the pricing page.

On Refer, it is disclosed

Refer is the one path where RyanFulfil contracts, invoices and supports the seller, so your commission is a fee inside a quote we issue on our own paper. The quote states that a partner fee is included. You still name the figure and still earn it; the seller simply is not surprised by it later, which protects you as much as it protects them.

On Co-Manage, you keep the spread

You hold the client and set the price. We bill you our net cost; the difference between that and what you charge is yours. There is no disclosure obligation to us, because it is your quote to your client. You can run it as a per-order commission, a retainer or a hybrid.

On White Label, we do not see the price

The price is entirely yours and we never see what you charge. Your own claims to your client are your responsibility — a consequence of owning the price outright, not a gap in the arrangement.

The guidance figure, and why it exists

Our guidance is a commission of around 2%. That is the level that keeps your client’s landed cost genuinely competitive against buying direct from AliExpress, which is the comparison every one of their customers can make in under a minute. It is guidance, not a rule: a partner confident the relationship will hold can set it higher, and the difference is carried by the client, so you are choosing between your margin and their price competitiveness with the number in front of you.

There is no joining fee, no monthly programme fee and no minimum order commitment published at launch. Founding-partner terms are confirmed after a fit assessment. The pricing models — retainer, per-order and hybrid — are worked through on the pricing page.

Level 3 only

Full white-label needs a passed visibility audit

Level 3 is the only level that lets you tell a client you front the whole service, so it is the only level with a gate that checks whether that is actually true for your setup. The audit is why we sell you co-managed operations until it is done, rather than a claim of invisibility we cannot yet stand behind. The white-label limits section on the flagship carries the full two-list breakdown; here is what the gate itself involves.

  1. We walk your actual store connection How your client’s store is connected and what that connection shows in their admin — store app or collaborator access can name the requesting entity. Audit step
  2. We check who appears as sender On every message and notification your client or their customer receives, so nothing carries a name you did not intend. Audit step
  3. We inspect the parcel The packing slip and anything else inside it. Neutral packing is already the default on every account; this confirms it for your routes. Audit step
  4. We map carrier, customs and returns The carrier and service on your routes and what their tracking pages expose, the customs and export paperwork those routes require, and the return address a parcel must physically go to. Audit step
  5. We trace how money moves Between your client, you and us — because payment records identify who was actually paid, and prepaid billing is what keeps our beneficiary out of your client’s records. Audit step
  6. You get two lists, in writing Configured to your brand, and still visible. The second list is what we go through with you line by line, so what you promise a client is defensible. Result

What passing does and does not mean

A passed audit tells you which touchpoints carry your brand and which still show a carrier, a customs authority or a bank. It does not make total invisibility true — no provider can, and one who says otherwise is describing marketing rather than logistics. Where money or documents move in a way that would expose a beneficiary or an exporter, the audit tells you plainly rather than papering over it. A white-label review starts once we have your integration details, routes and documents; how long it takes depends on how many touchpoints your setup has, and we give you the turnaround when we see them rather than quoting a number that would not hold.

Request a visibility assessment

The short version

How to choose, in four honest cases

Most partners fit one of these. The application asks what you sell, how many clients and stores you run, your markets and your volume, and tells you which path fits before you send it — a person reads every one.

Pick Refer if

  • You have no client of your own yet, or want to test the operation before you sell it
  • You would rather earn on introductions than run the client relationship
  • You are comfortable that the seller becomes RyanFulfil’s client, with your commission disclosed

Pick Co-Manage if

  • You have at least one live client and hold the relationship
  • You want to set your own price and keep the spread
  • You are relaxed about whether we are named (Level 1) or kept off the front (Level 2)

Pick White Label if

  • You need your brand across the whole configurable surface
  • You can pass a visibility audit on your integration, routes and documents
  • You accept that some touchpoints stay visible and want them named in writing first

Talk to us about Strategic if

  • You are a platform, community, 3PL or freight forwarder
  • You need custom integration, data exchange or dedicated capacity
  • Your volume or structure does not fit a single path on this page
Not sure? Start on the referral path and move up once you have won a client, or read the strategic partner path if you are a platform. Either way, the pricing page is the second decision.

Founding partner pilot

Tell us the client. We will tell you the path.

Apply with your current services, client count, target markets and expected order volume. We will recommend Refer, Co-Manage, White Label or Strategic — and the service-label level within it — and tell you plainly if it is not the right time.

Apply for Agency Desk Talk to the partner team

This is not a guaranteed-income or business-in-a-box programme. Partners remain responsible for finding and managing their own clients, and for the claims they make to them. We do not guarantee sales, profit, product-market fit or carrier outcomes.