Finland · department store
Sokos: games across the purchase journey
Playable says Sokos used a mix of drop games, personality tests, scratch cards, pop-ups, wheels and memory games. Its stated goals included helping customers find products, increasing conversion and newsletter sign-ups.
135%higher conversion rate versus site average
9.7%higher average order rate versus site average
51%subscriber-base increase from its wheel campaign
Practical pattern: use a short product-match quiz to make a choice easier, then let the result take the shopper directly to a relevant collection or bundle.
Source: Playable’s Sokos case study.
United States · restaurant loyalty app
Whataburger: actions earned more plays
CataBoom describes Whataburger’s “Score More” campaign as daily scratch-offs in its loyalty app. Completing challenges unlocked extra plays, with up to 17 possible plays a week.
11%increase in digital transactions
90knew active loyalty members
2.8M+additional plays through purchases and completed challenges
Practical pattern: the reward mechanic should encourage a valuable next action—such as completing a profile, visiting a collection, or making a repeat purchase—instead of rewarding play alone.
Source: CataBoom’s Whataburger case study.
Denmark · grocery retail
Coop: daily games and reward redemption
Playable reports that Coop Denmark ran a 24-day Christmas campaign using daily instant-win game formats including scratchcards, slot machines, spin-the-bottle and a wheel.
4.25Mgame plays in its 2023 Christmas games
500kprizes redeemed in a Coop store during Christmas
68%winners who redeemed a prize in a Coop store
Practical pattern: a calendar or daily-unlock experience can make a campaign returnable; use a mix of low-cost perks, product education and early access so the programme is not built on deep discounts.
Source: Playable’s Coop case study.