Leather accessories · cold paid traffic
Latico Leathers: turn an uncertain browse into a bag recommendation
Latico sells leather bags, where “which one suits me?” can be a harder decision than simply finding a low price. Its bag-finder quiz asks visitors about the kind of bag they want, then gives a personalised recommendation. The reported email incentive was 15% off, while the answer data was used for more relevant email and SMS follow-up.
10%reported revenue increase after the quiz
15%reported email-gated quiz incentive
1 jobmake a first-time visitor choose with confidence
Paid visitor lands without knowing the brand
Short bag-finder asks useful preference questions
Matched bag + consented follow-up creates the next action
How this maps to RyanFulfil: use Product Match Quest for catalogues with several plausible choices—bags, beauty, pet products, hobby kits or accessories. The result must show the exact matched product or bundle, not merely issue a code.
Source: Klaviyo’s ecommerce quiz examples and its Latico Leathers case study.
Danish skincare · shade and routine complexity
Ecooking: make a complex beauty choice feel like a consultation
Ecooking used an always-on “Find your Foundation” personality-style quiz to help shoppers navigate a makeup decision. The retailer describes the result as functioning like an online salesperson: answers guided shoppers toward a suitable product, rather than asking them to compare a large range alone. Its separately reported Valentine’s spin campaign shows how a short event game can complement—not replace—an always-on finder.
23,200sessions reported for the foundation quiz
01:19reported average time per quiz visit
64.6%reported conversion for a separate Valentine’s spin campaign
Shopper has a shade, concern or routine question
Finder narrows the choice using the shopper’s answers
Result leads to the relevant product or complementary set
How this maps to RyanFulfil: for skincare, haircare, wellness, cosmetics or any “what is right for me?” category, pair a Product Match Quest with a Bundle Builder. Keep a launch game separate and time-bound; do not claim its event conversion rate as the finder’s result.
Source: Playable’s Ecooking case study.
Icelandic adult-wellbeing retailer · product preference data
Blush: let shoppers express taste, then show the products they liked
Blush used a swipe-style product game where visitors indicated which of ten products they liked. The format was deliberately useful: it gathered preference data, avoided asking previous participants to complete the registration form again, and put the liked products with fuller descriptions directly beneath the final CTA. Those product links took shoppers to the relevant landing pages.
7,300+reported sessions for the swipe campaign
67.8%reported registration conversion
1,580+reported clicks on discount or liked-product CTAs
Visitor swipes through a small, visual product set
Preferences are stored without repeating known information
Result page links to the specific liked products and offer
How this maps to RyanFulfil: use a preference game only where the choice itself is interesting—beauty colours, accessories, home styles, gifts or seasonal collections. The outcome page should preserve the products a shopper chose, then send them to those product pages or a pre-filled cart.
Source: Playable’s Blush case study.